Theresa Marcroft

Mentor Catalyst

Theresa Marcroft enjoyed a marketing career in high tech marketing of B2B products and services, and ultimately became VP of Worldwide Marketing for Cylink.

Since 2001, Marcroft has consulted to Silicon Valley CEOs to launch their companies, establish and build their brands, position new products & services, take them to market, grow revenues and market share. She has a unique understanding of marketing disruptive technologies, applying “technology adoption lifecycle” concepts when developing market strategy.

Marcroft is especially strong in corporate & product messaging and competitive & market positioning to grow revenues and win market share. This foundational marketing work is most often needed by B2B companies in the $5 Million to $500 Million annual revenue range.

Marcroft earned her B.S. in Marketing, Santa Clara University and her Master’s in International Management, Thunderbird School of Global Management.

Relevant Articles:


Skills: Marketing Strategy, Marketing Messaging, Competitive Positioning, Go-to-Market Planning, Marketing Coaching  

Industry: Enterprise Software, Network Security, IoT, SaaS

Stage: Early stage, FFF

Mentorship Programs: San Jose Business Journal’s Mentoring Mondays, Directly with CMOs

Do you want more startup expertise on your team?

Mentor Bureau is a group of professional mentors who you can rely on for the right questions to lead to the right direction for your startup.Whether you are outside one of the startup epicenters or right in the heart of one, we invite you to consider working with Mentor Bureau to complement your existing team and accelerate your startup’s growth.

Since we are more of an accelerant instead of an Accelerator, we don’t have a standard schedule or calendar to follow. Instead, we offer the right advice for right where you are and right where you want to go. As a new startup ourselves, we follow our own advice, and will only be taking on eight (8) startups to join our first Startup Circle.

To get started, we offer a free assessment to qualifying startups. Should we both determine that Mentor Bureau has the right experience and the right talents for your specific needs, we will determine our planned areas of focus and begin working together.

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