Theresa Marcroft enjoyed a marketing career in high tech marketing of B2B products and services, and ultimately became VP of Worldwide Marketing for Cylink.
Since 2001, Marcroft has consulted to Silicon Valley CEOs to launch their companies, establish and build their brands, position new products & services, take them to market, grow revenues and market share. She has a unique understanding of marketing disruptive technologies, applying “technology adoption lifecycle” concepts when developing market strategy.
Marcroft is especially strong in corporate & product messaging and competitive & market positioning to grow revenues and win market share. This foundational marketing work is most often needed by B2B companies in the $5 Million to $500 Million annual revenue range.
Marcroft earned her B.S. in Marketing, Santa Clara University and her Master’s in International Management, Thunderbird School of Global Management.
Skills: Marketing Strategy, Marketing Messaging, Competitive Positioning, Go-to-Market Planning, Marketing Coaching
Industry: Enterprise Software, Network Security, IoT, SaaS
Stage: Early stage, FFF
Mentorship Programs: San Jose Business Journal’s Mentoring Mondays, Directly with CMOs
Do you want more startup expertise on your team?
Whether you are outside one of the startup epicenters or right in the heart of one, we invite you to consider working with Mentor Bureau to complement your existing team and accelerate your startup’s growth.
Since we are more of an accelerant instead of an Accelerator, we don’t have a standard schedule or calendar to follow. Instead, we offer the right advice for right where you are and right where you want to go. As a new startup ourselves, we follow our own advice, and will only be taking on eight (8) startups to join our first Startup Circle.
To get started, we offer a free assessment to qualifying startups. Should we both determine that Mentor Bureau has the right experience and the right talents for your specific needs, we will determine our planned areas of focus and begin working together.
AFFORDABLE, TRUSTED MENTORS
- Objective advisors help identify options and seize opportunity
- Experienced coaches optimize individual and team performance
- Mentors that appreciate you, not just your business
- Support for the design efficient processes and systems
- Wise counsel to help you (gain investment, etc.)
- Approaches that help you scale without giving away the farm
- A community of seasoned peers and mentors who understand